Social media becomes truly social… effective use of social media for causes.



Many NGOs with good causes and intentions fade out over time either due to lack of funds or lack of response from society. It’s a very difficult task indeed to make people believe in your cause and further getting their help for that cause. Traditional cause marketing further does nothing much to keep the contributor attached for a long term. Social media offers proven effective tools to achieve this

With laptops and pcs in almost every home, and smartphone in almost every hand these days, social media has entered deep into our lives. On Social media, we meet people, celebrate birthdays, share our thoughts, memories, achievements and nearly share our day to day lives.  In other words we are becoming more and more social on social media. Social media has given us brand new Cs:  communication, creation, community, collaboration and CAUSES.

Since influence is key factor in decision making…

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